Widespread strategic innovation means that businesses now face more complex and dynamic issues than ever before. Yet many businesspeople are still using outdated management theories and approaches based on static and expired business models.

This course is designed to equip professionals, entrepreneurs and established business owners with the ability to analyse, improve and create new business models that work and are grounded in 21st century strategic thinking. Providing the know-how and insight to develop a business idea or opportunity, the course uses Strategyzer AG’s "Business Model Canvas" developed by Dr Alexander Osterwalder.

Whether you need to pitch your new business case, reposition your market or predict your next big growth trajectory, this course will teach you how to deliver effective, scalable and transferable business models.


Module 1: Introduction

1.1: A Brief Discussion on Strategy and How it Has Changed in the 21st Century

Module 2: Defining 21st Century Strategic Thinking

2.1: What is Strategy?
2.2: Defining 21st Century Strategic Business Model Thinking

Module 3: Equipping Yourself for the 21st Century Business Environment

3.1: 21st Century Business Environment - Mega trends
3.2: 21st Century Strategic Drivers

Module 4: Business Model Design

4.1: The High Level Structure of a Business Model
4.2: Crafting Effective Value Propositions
4.3: Customer Facing Segments
4.4: Infrastructure Segments
4.5: Business Model Environment
4.6: Validation and Testing of Business Models Using Entrepreneurship

Module 5: Applying Strategy and Business Models

5.1: Business Model Patterns for Developing Strategy
5.2: Business Model Brainstorming

Module 6: Summing it All Up

6.1: Course Summary

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  • What is Virtual Classroom?
    • Virtual Classroom is Instructor-led training delivered to dispersed students on specific dates and times. Students attend using a computer and Internet connection. Learn More.
  • What is On Demand?
    • On Demand allows students to learn at their own pace on their own time with the support from our instructors. Learn More.
  • Do you provide training for groups?
    • Group training is an option across all of the titles we teach.
  • Can it also be done at our location?
    • Yes, we have trainers available for onsite as well.
  • What if our team is dispursed across the country or globe?
    • Satellite classrooms can be set up across our 3,000+ worldwide locations. Learn More
  • What if we don't need to be trained on all of the content in the standard outlines?
    • All of our titles can be tailored to accomodate your organizational learning objectives.
  • Can the students be tested and monitored as part of the training objectives?
    • Yes, we have a Learning Mangement System (LMS) as part of our suite of learning management solutions. Learn More.
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