Widespread strategic innovation means that businesses now face more complex and dynamic issues than ever before. Yet many businesspeople are still using outdated management theories and approaches based on static and expired business models.

This course is designed to equip professionals, entrepreneurs and established business owners with the ability to analyse, improve and create new business models that work and are grounded in 21st century strategic thinking. Providing the know-how and insight to develop a business idea or opportunity, the course uses Strategyzer AG’s "Business Model Canvas" developed by Dr Alexander Osterwalder.

Whether you need to pitch your new business case, reposition your market or predict your next big growth trajectory, this course will teach you how to deliver effective, scalable and transferable business models.


Module 1: Introduction

1.1: A Brief Discussion on Strategy and How it Has Changed in the 21st Century

Module 2: Defining 21st Century Strategic Thinking

2.1: What is Strategy?
2.2: Defining 21st Century Strategic Business Model Thinking

Module 3: Equipping Yourself for the 21st Century Business Environment

3.1: 21st Century Business Environment - Mega trends
3.2: 21st Century Strategic Drivers

Module 4: Business Model Design

4.1: The High Level Structure of a Business Model
4.2: Crafting Effective Value Propositions
4.3: Customer Facing Segments
4.4: Infrastructure Segments
4.5: Business Model Environment
4.6: Validation and Testing of Business Models Using Entrepreneurship

Module 5: Applying Strategy and Business Models

5.1: Business Model Patterns for Developing Strategy
5.2: Business Model Brainstorming

Module 6: Summing it All Up

6.1: Course Summary

Business Foundation

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  • What is the difference between On Demand and Virtual Classroom?
    • On demand is learn at your own pace on your schedule while virtual classroom is instructor-led at set time and dates.
  • With On Demand, do I have access 24/7?
    • Yes, you can login and work with the material and labs anytime you like.
  • Do I need any special software?
    • A browser and an Internet connection is all you need.
  • For Virtual Classroom, is it taught by a live instructor?
    • Yes
  • Are the courses monitored by experts?
    • Yes, we only work with subject matter experts with many years of consulting and training.
  • Can I ask follow up questions with the Instructor?
    • Yes, that's why we are here.
  • How long do I have access after I sign up?
    • Most courses are 90 days but some of the bundles are one year.
  • Can I take both On Demand and attend a Virtual Classroom session for a discount?
    • Yes, just talk to one of our COD representatives and they can provide bundle discounts and pricing.
  • How long does it take after I sign up?
    • Usually within 24 hrs or less.
  • Check all of our FAQ's